There’s an old Chinese proverb that says the best time to plant a tree is ten years ago. The next best time is now. Google+ is banking on now being the right time to finally throw their hat into the arena previously occupied by Facebook Connect and Twitter – the sign-in app for the sputtering social site is finally born.
The new Google+ sign in app functions much the same as their competitors. When a user first interacts with a participating website or application, they can forgo the usual sign-up process and instead input their Google login info. This vastly simplifies the process, and allows the app owner to A) gain access to the user’s profile info on Google+ and B) share information about the service with the user’s friends/circle. Google+ takes it a step further by allowing users to download the related mobile app in one easy click, should they so choose. But with Facebook Connect celebrating it’s four year anniversary recently, is Google+ too late to the party?
In a word: HECKNO. Google tends to do things a bit more methodical than their competitors, and considering their standing in the digitalsphere, and their reputation for having superior user experience and security than their competitors, the slow and steady attitude is serving them just fine. It’s true that Google+, as a social media destination, is still lacking clout and eyeballs. But this move may prove just the ticket to get them more squarely on the map. Given the choice between using their Facebook or Google+ logins, there’s a darn good chance users will prefer Google. Why? Because while Google+ may not be the quintessential social networking site just yet, users are just as apt, if not more, to know their Google login by heart than their Facebook. As a brand, there’s a strong argument that says Google fans are more loyal than Facebook’s (who tend to grumble and moan more often, despite heavy usage.) More logins via Google+ may send the social network into a nice uptick in traffic and popularity.
The biggest windfall in Google’s latest launch is their thoughtful approach to “social spam.” Social spam equates to the endless barrage of status updates, “likes” and related content that users blast all over their news feeds. Google aims to make this information more targeted and useful, and less about how you painted your toes that day, or what your dog did on the way to the vet. Google gives users a lot more control regarding who will see what post, encouraging members to limit the landscape of a given post to selected circles – instead of assuming that everyone needs to read every post, as Facebook does. Not a bad strategy, considering many are lambasting Facebook for their privacy breaches and outright spam central tone.
Google+ may be down, but they are anything but out. Watch this latest launch as a targeted move to increase traffic and notoriety.